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UPUnreasonable Procurement
Backing Local · Ride the supply chain

From the farm gate
to the pass.

Every plate you serve starts in or on a field. Hop in the van: as you scroll, we'll drive you along the exact route your ingredients travel, stopping at each stage in the supply chain to showcase how we back local.

Scroll · the van is waiting
Stop 01 · The Farm

It starts in or on the soil.

British farms are the beginning of every great menu. We build direct relationships with growers and producers, so the people who plant, rear and harvest get a fair deal and a genuine route to your kitchen.

We are on a mission to better connect British Farms to the end consumer and showcase how brilliant British Farming is.

Stop 02 · The Processor

Made ready, close to home.

From the mill to the butchery to the dairy, British processors turn great produce into kitchen-ready ingredients. We keep this step local wherever we can, protecting provenance, quality and food miles.

We are passionate about improving local communities and ensuring fiscal transactions remain local. Partnering with local processors is our priority.

Stop 03 · The Supplier

Partners, not providers.

Our supplier network is best-in-class, and treated that way. Fees are transparent to them too, and a share goes back as volumes grow. Partners who profit together, deliver together.

We select our partners by how they support the previous stops in this supply chain, ensuring the chain is British & local. We then spend an unreasonable amount of time supporting their business to ensure it is fit for purpose to service your locations.

Stop 04 · Your Kitchen

Onto the pass, onto the plate.

The journey ends where it matters: your kitchen, your menu, your guests. One clear invoice, provenance you can put on the menu, and a supply chain your team and your customers can be proud of.

One route. One partner. Zero hidden margins.

That's the supply chain we back, and we'd love to build yours the same way. Talk to us about connecting your menus to Britain's best farmers, processors and suppliers.

Start the conversation